Welcome to Prizma Optics
Luxury eyewear from the world's finest brands, handpicked at exhibitions around the globe.
Alongside a professional team with decades of experience in lens fitting and advanced vision testing.
SELECTED COLLECTIONS
Selected Collections
Every frame in our collection is personally selected - handcrafted frames, solid titanium, gold plating, and limited edition models in restricted production. Alongside rare boutique brands, the names everyone knows.
KAME MANNEN - JAPAN
Kame Mannen
Handcrafted titanium frames from Japan. Each pair goes through hundreds of production stages with unmatched precision - light as a feather, strong as steel, with a style that speaks quietly but is heard loud.
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CAZAL - GERMANY
Cazal
Bold German design that never compromises. 18-karat gold plating, limited editions, and a style that became a global status symbol. A brand that dares to be different - and you will feel it the moment you put them on.
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GOTTI - SWITZERLAND
Gotti Switzerland
Swiss precision in every millimeter. Ultra-light frames with clean, minimalist lines that look great on every face. Feels like you are not wearing glasses at all - and that is exactly how it should be.
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HUBLOT - LUXURY
Hublot Eyewear
The luxury house that brings the same obsession with detail from the world of watches to eyewear. Carbon fiber, titanium, and a finish that feels like jewelry. Exclusive and limited editions.
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TEJESTA - MIAMI
Tejesta
Eyewear born from a vision of wearable art - design influenced by the American West and Art Deco, with a finish that turns every frame into a collectible. Limited runs, at a price more accessible than you would expect.
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HENRY JULLIEN - FRANCE - 1950
Henry Jullien
Three generations of French craftsmanship. Real gold plating, engraved hinges, and the attention to detail that only a family workshop knows how to give.
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YOHJI YAMAMOTO - JAPAN - 1977
Yohji Yamamoto
Japanese titanium, limited edition models, and a style like nothing else. A collection from the designer considered one of the most influential in the world. Throughout his career, he collaborated with various brands and artists, including Adidas (Y-3 collection), Hermes, and more.
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BRAND EVENTS
Have You Heard About Our Brand Events?
Private Events & Collections
Our launch events and private collections are not just buying opportunities - they are exclusive gatherings dedicated to aesthetics, precision, and a distinct fashion vision. At the intersection of the world's most iconic fashion houses and limited-run capsule collections, we invite you to experience eyewear as a genuine art form.
At the heart of these events are Limited Edition models and rare collector's editions, received in single units only. Pieces commissioned specifically for our launch moments - because our clientele is not looking for what already exists, but for what has never been seen before. An opportunity to own a singular design that will not repeat itself, one that gives you the quiet confidence of wearing something made for you alone.
Private Events & Collections
Our launch events and private collections are not just buying opportunities - they are exclusive gatherings dedicated to aesthetics, precision, and a distinct fashion vision. At the intersection of the world's most iconic fashion houses and limited-run capsule collections, we invite you to experience eyewear as a genuine art form.
At the heart of these events are Limited Edition models and rare collector's editions, received in single units only. Pieces commissioned specifically for our launch moments - because our clientele is not looking for what already exists, but for what has never been seen before. An opportunity to own a singular design that will not repeat itself, one that gives you the quiet confidence of wearing something made for you alone.
Visit Us at the Store
The collection, the team, and the atmosphere - all in one place.
- Address
- 32 Herzl St, Ashkelon
- Phone
- 053-434-7265