Privacy Policy - Prizma Optic

1. General

1.1. Prizma Optic (hereinafter: "the Company") respects the privacy of its customers, website visitors, and service users, and operates in accordance with applicable Israeli law, including the Privacy Protection Law, 5741-1981 and the regulations promulgated thereunder (hereinafter: "the Law").

1.2. This policy outlines how we collect, use, and store personal information, as well as user rights and additional provisions regarding data privacy.

1.3. Use of the website and the Company's services constitutes agreement to this policy.

1.4. This policy is written in the masculine form for convenience only but applies to all genders equally.

2. Information Collection

2.1. The Company may collect and process the following information:

2.2. Personal details provided voluntarily, including name, phone number, email address, and physical address.

2.3. Information required for the purchase of products and services, including shipping details when applicable.

2.4. Medical information relevant to optical services, including vision prescriptions and eye examination results.

2.5. Technical usage data, including IP address, browser type, viewed pages, and duration of visit.

2.6. Data collected through Cookies or similar tracking technologies, as detailed in Section 8 below.

2.7. If you provide the Company with personal information regarding a third party, you represent and warrant that you have obtained their explicit consent to provide and process such information in accordance with this policy.

3. Purposes of Information Use

The Company may use personal information for the following purposes:

3.1. Providing optical services, prescription fitting, eye exams, product supply, delivery, and customer support.

3.2. Managing business operations, including invoicing, payment collection, and fulfilling contractual and legal obligations.

3.3. Maintaining continuity of care and prescription history.

3.4. Improving our services, website, and overall user experience.

3.5. Sending updates, reminders, or marketing materials - subject to user consent.

3.6. Protecting the Company's legitimate interests, including legal proceedings, fraud prevention, and addressing violations of terms of use.

4. Information Retention

4.1. The Company will retain personal information for as long as necessary to fulfill the purposes outlined above, including compliance with legal requirements.

4.2. Without limiting the above:

4.2.1. Transaction records will be retained for at least seven (7) years, in accordance with tax and bookkeeping laws.

4.2.2. Inquiries made through "Contact Us" forms or service requests will be retained for up to twenty-four (24) months from the date of inquiry.

4.2.3. Medical information will be retained for the period required for ongoing optometric care and in accordance with legal obligations.

4.3. Information that is no longer required will be deleted or anonymized.

4.4. Information is stored on secure servers in Israel and may be transferred to and stored outside of Israel if the Company utilizes international cloud service providers, subject to applicable law.

5. Information Sharing with Third Parties

5.1. The Company will not sell, lease, or transfer personal information to third parties, except as detailed below:

5.1.1. To service providers acting on behalf of the Company, including payment processors, delivery companies, mailing services, and storage providers.

5.1.2. When required by law, court order, or a request from a competent authority.

5.1.3. To protect the Company's rights, prevent fraud, or address disputes and violations of terms of use.

5.1.4. In the event of a transfer of the Company's operations, including a merger, sale, or acquisition.

6. Medical Information

6.1. Medical information is considered "sensitive information" as defined by Law.

6.2. The Company will use medical information solely for the provision of optical services and will not disclose it to third parties unless essential for the provision of such services.

6.3. Access to medical information is restricted to authorized personnel and is maintained within secure systems.

7. Data Security

7.1. The Company employs reasonable technological and organizational measures, including encryption protocols (SSL/TLS), server security systems, and access controls, to prevent unauthorized use, loss, or damage to personal information.

7.2. It is clarified that despite these efforts, data transmission over the internet is not entirely secure, and the Company cannot guarantee absolute security.

8. Cookies and Tracking Technologies

8.1. The website utilizes Cookies and other tracking technologies for:

8.1.1. Proper functionality and enhancing user experience.

8.1.2. Analyzing user traffic.

8.1.3. Customizing marketing and advertising content.

8.2. Users may modify browser settings to block Cookies; however, please note that doing so may impair certain website functionalities.

8.3. Analytical Tools

Use of analytical tools to improve the user experience — We use the "Microsoft Clarity" service by Microsoft on our website in order to better understand how our users interact with the site and to improve our user experience, security and services. The service allows us to analyze behavioral data such as page scroll patterns, clicks, and mouse movements.

Anonymous data collection (cookieless): For most visitors to the site (except for certain regions specified below), we operate the service in "Cookieless" mode. In this mode, the tool does not read or place identifying files (Cookies) on your device. The information collected is anonymous and statistical only. We apply strict technological measures to prevent personal identification, including: blurring and truncation of your IP address; automatic masking of text fields and personal or sensitive information (names, email, phone, payment details) so that such information is completely hidden and is not sent to or stored on Microsoft's servers.

For visitors from the EEA, the UK and Switzerland: the service is not activated by default; its activation is conditional on prior explicit consent (Opt-in) via the cookie banner.

8.4. Right to Object (Opt-out)

Right to object and disable tracking — Although the information collected is anonymous and does not identify you, we respect your right to privacy.

(1) Browser settings (Do Not Track): Our systems honor "Do Not Track" requests from common browsers; enabling this feature will prevent the measurement tool from being activated.

(2) Disable tracking on the site: Clicking "Disable anonymous tracking" will disable the analytics tool on this device and browser.

9. Personal Account Area

9.1. The Company provides a personal area on the website, accessible via username and password.

9.2. Usage of the personal area involves the collection and storage of purchase history, service records, medical prescriptions, and correspondence with the Company.

9.3. The Company takes reasonable security measures to protect user accounts, but the responsibility for maintaining the confidentiality of login credentials rests solely with the user.

9.4. The Company shall not be held liable for unauthorized use of login details resulting from a user's failure to protect them.

9.5. Users may update or delete certain personal information through the personal area, subject to applicable law and the Company's legal obligations.

10. User Rights

10.1. In accordance with the Law, you are entitled to review information held about you by the Company and request its correction or deletion if it is found to be inaccurate, incomplete, or outdated.

10.2. Furthermore, you may notify the Company at any time of your refusal to receive marketing materials.

10.3. Such requests should be directed to: service@prizma-optic.co.il.

11. Policy Changes

The Company may update this policy periodically. Material changes will be published on the Company's website and/or sent to users who have opted in to receive communications.

12. Governing Law and Jurisdiction

This policy is subject to the laws of the State of Israel. Exclusive jurisdiction for any dispute relating to this policy and/or the use of the website is granted to the competent courts of the Tel Aviv-Jaffa District.

13. Contact Information

For questions or requests regarding this policy, please contact:

Prizma Optic

Email: service@prizma-optic.co.il

Phone: 053-364-5404

Address: 32 Herzl Street, Ashkelon