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Designer frames at special prices
Registration required in advance only
Prizma Optic Sale Event

Don't Buy Designer Glasses
Until You Challenge UsFound it cheaper elsewhere? We'll beat that offer
or you get the glasses for free!*

Why wait for your next trip abroad?
We've brought those prices to you. With event price protection, authorized dealer warranty, and 100% peace of mind.

Lowest Price Guarantee in Israel
Authorized Dealers Only
*Subject to terms and conditions and event inventory availability | Errors and omissions excepted | Comparison with authorized dealer models only

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Registration + Price Catalog for Upcoming Event

*Complete price catalog awaits you on the next screen after registration (sent instantly to WhatsApp)

★★★★★

Google★★★★★5.0 on Google
Registration Status: Open
Please note: To maintain service quality and shopping experience, participation is limited to 50 people only per sale day.
Prizma Optic customer recommendations
Not Just Promises - Commitments
Event Price Guarantee

Found it cheaper at an authorized retailer? We'll match the price on the spot. (Identical models and authorized import only, subject to terms and conditions)

100% Authentic

We guarantee authentic products only, purchased from authorized suppliers in Israel and worldwide.

14-Day Security

Found a better deal after your purchase? You have 14 days to receive a credit for the difference. (Subject to terms and conditions)

Safe Purchase

The comparison applies to any identical model. No surprises - in accordance with our terms and conditions.

Models and prices from previous events:

Sometimes one picture is worth a thousand words - but here, the pictures show savings of hundreds of shekels 🔥

Special price Official importer GUCCI
GUCCI
₪1,800 ₪900
Special price Official importer GUCCI
GUCCI
₪1,800 ₪900
Special price Official importer ALEXANDER MCQUEEN
ALEXANDER MCQUEEN
₪1,600 ₪800
Special price Official importer FENDI
FENDI
₪2,100 ₪1,050
Special price Official importer BVLGARI
BVLGARI
₪2,000 ₪1,000
Special price Official importer GUCCI
GUCCI
₪1,900 ₪950
Special price Official importer DIOR
DIOR
₪1,800 ₪900
Special price Official importer BVLGARI
BVLGARI
₪2,000 ₪1,000
Special price Official importer BVLGARI
BVLGARI
₪2,300 ₪1,150
Special price Official importer BOTTEGA VENETA
BOTTEGA VENETA
₪1,600 ₪800
Special price Official importer SAINT LAURENT
SAINT LAURENT
₪1,800 ₪900
Special price Official importer GUCCI
GUCCI
₪1,800 ₪900

*The crossed-out price reflects the manufacturer's suggested retail price or standard price at official importer chains, and is not necessarily a price charged by Prizma Optic.
*Images for illustration only. Current brand list and prices available after registration.

Registration Status: Open
Please Note: To maintain service quality and shopping experience, participation is limited to 50 people per sale day only.
Various Brands
Starting from only ₪400!
Emporio ArmaniRay-BanKenzoArmani ExchangeCelineBalenciagaGucciMoscotPradaDolce & GabbanaSwarovskiSaint LaurentMiuMiu
Complete price list available after registration

Who's behind
Prizma Optic?

It's easy to buy from a brand, but people really buy from people. Behind Prizma Optic stands a family that has been living the world of optics for over 40 years.

Every frame, every lens, and every eye exam is done right here on-site - with genuine love for the profession and our customers.

We're not a chain, we're a home. A home that believes in precision, responsibility, and personal service that can't be replaced.

Our annual sale is our way of giving back thanks for your trust - and allowing new customers to experience Prizma for the first time, at prices you won't see again.

Prizma Optic - store front

40+ years of experience and thousands of satisfied customers!

Hundreds of brands, thousands of pairs, tens of thousands of smiles. We've been here for over 40 years, and with every new pair of glasses - we never forget why we started: service, quality, and lab precision.

Join thousands of customers already enjoying Israel's leading optical solutions:

Excellent

Based on 153 reviews

Google
ש
שני פ
לפני 3 שבועות

הגענו לחנות כדי לקנות משקפיים לילד וקיבלנו שירות מעולה. איליה היה סבלני מאוד, אדיב ונעים, הסביר לנו הכל ועזר לבחור משקפיים שמתאימים בדיוק. היה ממש כיף לקנות שם, במיוחד בזכות הגישה הנהדרת שלו לילדים. בהחלט ממליצה!

א
אלי ברק
לפני חודש

הזמנתי משקפי מולטיפוקל של חברת לייקה. נציג של החברה עשה לי בדיקה ביום המרוכז. קיבלתי ממנו הסבר מיקצועי ומפורט על הבדיקה ועל החברה. קיבלתי טיפול מקצועי, אדיב, וחברותי מהנציג איליה. כמו גם שאר הנציגים. קיבלתי את המשקפיים לאחר 10 ימים, דבר שלא מובן מאליו, ואני מאוד מרוצה. בקשר לחנות האופטיקה, המקום מסודר באופן יוצא דופן, עם מגוון רחב מאוד של מסגרות מכל החברות. מומלץ מאוד להגיע למקום, להתרשם, ולרכוש.

ל
ליבי רוזנק
לפני חודש

שירות מעל המצופה! למרות שלקח לי יותר משעה לבחור מסגרת, איליה היה מקסים,סבלני ומכיל, עזר וכיוון אותי בחיוך ורצון אמיתי. עבודה מקצועית וזריזה, הכינו לי משקפי ראייה במקום, שזה יתרון ענק ואין כמעט בשום מקום. בהחלט אחזור לשם! תודה רבה!

H
Hagai Avisar
לפני חודש

חיפשתי תיקון של 10 דקות למשקפיים שלי ובכל מקום בארץ רצו שאשלח למעבדה!! עד שמצאתי את העסק הפרטי והנפלא הזה. איליה הנהדר תיקן לי במקום עבור סכום סמלי. ממליץ בחום.

א
אלינה מיכאלי
2 months ago

תודה רבה על חווית קנייה מעולה. הרבה זמן חיפשתי משקפי שמש שיתאימו לי ולשמחתי מצאתי אותם באופטיקה פריזמה. איליה עזר לי בבחירה, היה סבלני מאוד, הסביר הכל בצורה מקצועית ונעימה. תודה רבה

The real profit is seeing our
customers with smiles on their faces

You're probably asking yourselves - how do they make this profitable? What's the catch?

Well, there really is a catch.But this time - the catch works in your favor!

On this sales day, we're giving up our advertising budget to offer real discounts -
not the kind that start and end with an asterisk.

🧭 Number of participants limited to 50 participants per sales event only.
👓 Each participant eligible for 2 pairs of sunglasses and 2 vision frames only.

For this sales day, the prices for sunglasses are

₪400 for brands like Ray-Ban and Armani,

and up to ₪790 for premium brands like Prada and Miu Miu.

And this includes last year's collections too

You can also enjoy 1+1 on all vision frames(excluding luxury collections)

Luxury Eyewear Experience

At Prizma Optic, you don't just see well - you feel great. Here you'll find exclusive collections from international luxury brands, alongside rare boutique labels. Every pair of eyeglasses is packaged in unique packaging, with a warranty and authenticity certificate, as part of a shopping experience you won't find anywhere else.

  • Exclusive collections from premium brands.
  • Perfect blend of advanced technology and luxury design.
  • Personal shopping experience, from fitting to packaging.
Registration Status: Open
Please note: To maintain service quality and shopping experience, participation is limited to only 50 people per sale day.
Luxury gift box
Buying a gift for a friend or family member? 🎁

How wonderful! Just let one of our representatives in the showroom know, and we'll make sure to package your eyeglasses in luxury gift packaging including an exchange voucher.

Event Terms & Purchase Conditions

We've compiled all the important information about our exchange policy, authorized dealer warranty, and event terms in a clear and organized format.

View Full Terms

Prizma Optic - leading the optical industry for over 40 years. Ashkelon, Israel.

Legal Information

All details, prices, terms of sale, and exchange policies are subject to the complete event terms.

Read Full Terms ←

Price Match Guarantee: Found the same product (identical model, same origin, authorized dealer) at a lower price at an established retailer in Israel? We'll match the price on the spot. This guarantee doesn't apply to purchases in Eilat, duty-free shops, or personal imports. Subject to complete terms.

General Conditions: All event products are new, original, and imported by authorized dealers. Prices and offers are valid for event registrants only and don't include multiple promotions/loyalty points. Participation is limited to 50 per event. Images for illustration only. E&OE.

Cancellation Policy: Transaction cancellation is subject to Consumer Protection Law. Transactions may be cancelled within 14 days of purchase, subject to a cancellation fee of 5% or ₪100 (whichever is lower). Custom-cut lenses are not returnable.

14-Day Security: Found the same product (identical model, authorized dealer) at a lower price within 14 days of purchase? You'll receive credit for the difference. Subject to terms.

Fair Disclosure: The crossed-out price on this page reflects the recommended consumer price or standard price at authorized dealer networks in Israel, and is not necessarily a price previously charged by Prizma Optic.

© 2026 Prizma Optic. All rights reserved. | View Complete Event Terms

Complete price catalog available on next screen after registration (for immediate WhatsApp delivery)